Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or unpaid method. It does not make any difference what type of business you currently run - it needs to have an online presence. Your company website is both a spokesperson and salesmen which works for you around-the-clock. Most individuals have become accustomed to searching for information online before doing business with a company. They have also made it a habit to look for the name of the company as the website. This is where it is important to have proper SEO on your website.