Digital marketing is an entirely new way of bridging the gap between brands and their audience. And it requires a completely new way of reaching and understanding customers.
It’s about finding and connecting with your ideal people at the right time. It's about figuring out your buyers needs and meeting them where they are. You have to figure out where your customers are spending time online and be very methodical in the way you engage with them.
Different Types of Digital Marketing
Digital marketing is a broad subject that covers a large variety of marketing techniques. I am going to highlight some of the major types of digital marketing:
Search Engine Optimization (SEO)
SEO stands for search engine optimization. It is a process of increasing your site’s visibility for relevant search terms. If you want to get more consistent and relevant traffic to your site through search engines, SEO is the way to go.
When it comes to digital, things change rather quickly. Every week we come across a new method or hack that promises great SEO results. One thing effective today might become useless tomorrow.
Search Engine Marketing (SEM)
SEM is an effective way of marketing your business primarily using paid advertisements that show up on search engine results pages (SERPs). I am sure you have seen those ads popping at the top and at the bottom of Google search results.
Often called pay-per-click ads or ppc campaign, these ads can be used in a variety of formats; for example, text-based ads, product listing ads, product-based advertisements, etc.
You can't cheat Google. But you can give it what it wants.