What is google analytics & how does it helps you in digital marketing in Surat?

What is google analytics & how does it helps you in digital marketing in Surat?

Google Analytics is a free web analytics tool offered by Google to help you to track websites, blogs, and social networks. In addition, it puts at your disposal predetermined and customizable reports.Analytics offers grouped information of the traffic that arrives at the websites according to the audience.Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a tool that can help you track your digital marketing effectiveness.what makes Analytics a complete tool is that it is compatible with the rest of Google’s tools. Thus, it is possible to combine Analytics with AdWords, Blogger or YouTube. In fact, all Google tools in which visits and traffic are counted can be mixed and complemented with Google Analytics. In addition, there are different attractive resources for Analytics available in Google Chrome. 

What are Google Analytics Goals?

You know that anything without a goal is a total failure, right? Similarly, your Google Analytics account without a goal is also of no use. definitely, with your Google Analytics account, you can track how many people visited your site and where they came from, but what do you want from these analysis? What actions do you expect your visitors to take that you want to measure? If you have an answer to these questions, these are your Google Analytics Goals. And, if you don’t have these answers yet, you need to find them first. Professional SEO services in surat can help you with all your goals and SEO elements.

Every business would have a different goal, Using different types of goals in Google Analytics, you can track things like how many people downloaded your catalogue, how many users played your video, how many people purchased from you, etc. You can also track negative metrics like how many users left without taking the particular action you wanted them to take. This way you can analyze how perfectly or poorly performing your pages are.  

How Google Analytics works:

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website.In simple words, Google Analytics puts several lines of tracking code into the code of your website.The code records various activities of your users when they visit your website, along with the attributes of those users. It then sends all that information to the Google Analytics server once the user exits your website.  

The analytics program can collect information from your site by the JavaScript code that you must include in your pages and the cookies that are generated once the user accesses the web through a browser. In this way, all Google Analytics records the activity of your user from the moment he arrives until he leaves your website and transforms it into different reports with graphs and statistical data to make it easier to know the evolution.

Its operation is based on three processes: the collection of data, the processing thereof and the creation of reports. However, to start with the process, as in any strategy you should set some objectives. What kind of data are available on google analytics:

User Acquisition Data:

Data about your users before they visit your website. you can access data about your user demographics before they visit your website.You can also get data about where they are coming from, whether that’s Facebook, other websites, or Google search. These data “user acquisition data” because they can help you figure out which user group and channels to target.

User Behavior Data:

user behavior data, which is collected during a user’s session on your website.user behavior data can be easily changed by changes you make to your website. The key here is to use various analyses to identify the pages where your users get “stuck.” You can then smooth out their user experience on these problem pages so users can move seamlessly toward converting to paying customers with minimal friction. 


as per above information google Analytics measures traffic and how it is achieved. That is why it is one of the main tools we use in to extract information on which you build effective strategies.

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