What is SEO & how it works?
Understand what is SEO? and how it is effective for your website? SEO - Search Engine Optimization.it is a technique of increasing the quality as well as quantity traffic through organic search engines to your website.An effective process that generates long-term success is work of SEO.You can hire professional SEO service company in Surat if you don't have experienced in-house SEO associates or If you have bit knowledge of SEO than you can do it by making some positive changes to your website to improve your search engine optimization and you will be able to improve your brand's ranking in no time.
In other words to make your website more attractive to a search engine making certain changes in website design and content.You do this in expectation that Google will display your website on a top in the search engine result page.Due to different factors can impact your ranking SEO marketing and SEO meaning can seem complex but process of search engine is much more easier than it appears to be.
How SEO Works?
Google, Yahoo,Bing or whatever other search engine replies you when you might think of a search engine as a website you visit to type a question into a box and long list of links to webpages that could probably answer your question. That's right.But have you ever thought of the list of links displayed on your screen, what's behind those lists of links? Here will tell you how it works.Google, yahoo, Bing or any other search engine you are using has a crawler that goes out and about all the content they can find on the internet collect information about that. To build an index the crawlers bring all those 1s and 0s back to the search engine.Through an algorithm that index is then fed that tries to match all that data with your query.
Search Engines have below mentioned primary functions.
1) Crawling :
Crawling is a process of discovery in which a team of robots sent out by a search engine known as spiders or crawlers to find new and updated content.content could be an image, a web page, a PDF, a video etc.but content is discovered by links regardless of the format.
By fetching a few web pages Googlebot starts out and then to find new URLs follows the links on those webpages.Than crawler will find new content and add it to their index called Caffeine - A huge database of new URLs.
2) Search Engine Index:
The content found during the crawling process that stores and organizes by search engine index.it’s in the running to be displayed as a result to relevant queries,Once a page is in the index. Deem good enough to serve up to searchers ,a huge database of all the content.
3) Search Engine Ranking:
search engines scour their index for highly relevant content, When someone performs a search and in the hopes of solving the searcher's query then orders that content.by relevance ordering of search results is known as ranking.In General you can assume the more relevant the search engine believes that site is to the query. the higher a website is ranked.
from part or all of your site It’s possible to block search engine crawlers or in their index instruct search engines to avoid storing certain pages. you have to first make sure it’s accessible to crawlers and is indexable, if you want your content found by searchers. or else, it’s as good as invisible.